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Balenciaga was formed in 1919 and quickly ascended to become one of the most famous fashion companies in history. Balenciaga is renowned for creating unique ready-to-wear footwear, purses, and other accessories.
People have lately criticized the premium brand’s newest advertising campaign, which has recently come under fire. Several individuals criticized the campaign on social media, calling it insensitive and accusing it of targeting the children shown in the advertisement.
In addition, several individuals criticized the creators, deeming the content indecent and unsettling. The commercials for the new ad campaign were uploaded earlier this week to promote the website’s Christmas gift store.
The photographs depicted young children posing with teddy bears while wearing inappropriate clothing, including bondage gear, fishnet tops, and collars, as well as lock and ankle/wrist restraints. What is the point? Let’s examine all the specifics and lesser-known facts behind the Balenciaga advertisement issue.
Balenciaga ad controversy: Here’s Everything we know
The Balenciaga commercial scandal has continued to make news following the luxury brand’s apologies. The company came under criticism after receiving negative feedback about its latest advertising campaign. Earlier, the photographer Gabriele Galimberti, who is apparently responsible for the ad campaign, described the photographs as belonging to a series titled Toy Stories.
The advertising campaign portrayed youngsters holding teddy bears while wearing bondage gear. It also displayed a Supreme Court ruling about a child pornography case. However, reviewers noted that the plush toys seemed to be wearing bondage and BDSM attire, including fishnet tops, studded leather harnesses, collars, and locks.
Balenciaga Issues An Apology For Its Recent Advertising Campaign
“We regret any offense our Christmas advertising may have caused,” the statement stated, adding that their plush bear bags should not have been pictured with children. The brand also notified us that the advertising was instantly withdrawn from all channels.
As the business shared the apology on its Instagram Story, it emphasized that the plush bear backpacks should not have been paired with children in this campaign and that all campaign pictures have been removed from the brand’s channels. However, it appears that many are not entirely persuaded by the apology message, as numerous individuals have rushed to Twitter to discuss it at length. Have a peek.
Balenciaga is now apologizing for their child porn marketing campaign. The apology should not be accepted. pic.twitter.com/NMm9Y7DLwX
— Amala Ekpunobi (@amalaekpunobi) November 22, 2022
The premium company apologized further for presenting disturbing papers and indicated that they are pursuing legal action against the persons responsible for designing the set and inserting unauthorized materials for their Spring ’23 advertising shooting. The brand finished by stating that they firmly reject any sort of child abuse and stand for the safety and well-being of children.
Bondage Teddy Bear Collection
The collection of bondage teddy bears that has been making news for some time now debuted in Paris last October at Balenciaga’s Spring 2023 runway show. Kim Kardashian, television personality and SKKN mogul, was also criticized for supporting Balenciaga throughout the incident. Kanye West, a former collaborator, and prominent musician made his modeling debut on Balenciaga’s mud-track runway.
However, due to the continued difficulties surrounding the rapper, the premium apparel brand has severed all connections with Donda following his string of antisemitic comments. He was recently spotted showing off a warehouse loaded with many goods from Adidas, Balenciaga, and Gap, which represents a new phase in the continuing dispute. This comes immediately after the rapper terminated his association with GAP and was subsequently dismissed by Balenciaga and Adidas for his controversial behavior and reportedly anti-Semitic sentiments.